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STEFDPHOTO

Logo Design / Brand Identity

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Who

Who are they?

Stefan is a young, multi-talented Photographer/Videographer who is making his own unique stamp on the Californian Market. He deals with real estate video tours to car dealership inventory shoots.

What

What do they do?

Photography - High-end photography at competitive rates, Interior & Exterior Real Estate Photography, Twilight Real Estate Photography, Business Headshots, Family Portraits, Dealership Inventories and, Auto Events. Videography - High Production Cinematic Video with customized pricing, Business Video Tour, Interviews, Walkthrough Video Tour - Real Estate, Dealership Inventory, and Auto Events.

Why

Why did they work with us,
and why do they do what they do?

Stefan is a friend who came to Marshall Studio knowing exactly what he wanted in his new Brand Identity. Stefan does what he does because he was disappointed with the quality of others in his niche, and felt that the standard needed to be raised. He had a very strong "if you want it done right, do it yourself" kind of attitude. He found success immediately and has graduated to the higher levels of Real Estate Photography in his area.

Designing a personality.

One thing that stood out to us when working with Stefan was his big personality. He's a charismatic individual who loves driving around in his Tesla Model 3, and has his eyes set on the future. It was important to show this through his new branding. When showing us brands that he liked they were all modern, upcoming, futuristic brands (such as Polestar & Tesla). This was also an important consideration when creating his new Brand Identity. This project had to envoke his personality, being futuristic and above all standing out from the crowd.

Making sure everything was captured in a single shot.

After having some conversations with Stefan and showing him some concepts, we decided on a mark that captured his personality in a single shot. A simple apeture based circle mark, paired with a futuristic font, together creating a flexible system; a Logotype, a Badge and a Wordmark. Stefan is a young upcoming specialist in his field, with a personality that is difficult to forget. We thought that this mark embodies him perfectly, and with the paired assets, this new look will be useful to him in years to come.

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What our client had to say.

I am incredibly pleased with my experience. Mainly due to the fast response times, meticulous attention to detail, and seamless design process. Clear communication made for an all-around pleasant experience! - Stefan - Owner

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