Roosevelt Africa Trail

the knowledge layer

Who

The Partner.
Defining the company and their sector.

A heritage tourism initiative retracing Theodore Roosevelt's 1909-1910 Smithsonian expedition through Kenya, Uganda and South Sudan.

What

The Build.
The structural elements of the brand.

Website design and build in Webflow: homepage, Trail, Documentary, Agri Hub, News and Contact pages.

Why

The Objective.
The reason for the shift.

The Trail was aiming to turn a little-known chapter of history into a heritage journey that travellers, partners and press could grasp in seconds. I helped by giving that story a clear, cinematic home online.

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A Story Worth Retelling

The Roosevelt Africa Trail brings the 1909-1910 Smithsonian-Roosevelt African Expedition back to life as a heritage trail connecting the United States and Africa. The material is rich: archive photography, a documentary and a route through Kenya, Uganda and South Sudan. I designed the site to lead with that story, so a visitor understands what the Trail is before they reach the detail.

Roosevelt Africa Trail homepage on a laptop resting on a rock in the savannah with a lion behind, showing layout and design
Roosevelt Africa Trail contact page on a phone lying on a vintage map of East Africa by a campfire, showing layout and design
Roosevelt Africa Trail documentary page on a laptop against a deep green backdrop.
Roosevelt Africa Trail news page on a tablet beside vintage binoculars and a field notebook.
Roosevelt Africa Trail Agri Hub page on a laptop on a safari lodge veranda, showing layout and design
Roosevelt Africa Trail documentary page on a phone held by an explorer in safari dress at sunset, showing layout and design
Roosevelt Africa Trail homepage on a desktop monitor in a study beside a vintage map of East Africa.
Archive Meets Modern

I paired full-bleed safari footage and sepia archive photographs with bold condensed headlines and calm, readable body text, then built it in Webflow. The trail, the agri hub, the documentary and the news each get their own page, so the site works for travellers, partners and press alike, on desktop and mobile.

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