With 30 years in the industry, Pinpoint has orchestrated campaigns and provided promotional items for a diverse range of clients, including Times Newspapers, Saint Kentigern College, Ray White, Subaru and many more.
They offer a diverse range of promotional products. (PENS, DRINKWARE, KEYRINGS, BUSINESS, PRINT, PROMOTION, BAGS, PERSONAL, TOOLS, LEISURE, HEADWEAR, APPAREL)
Pinpoints mission is to put your brand in peoples hands, through a diverse range of promotional products. Allowing more companies to sell more products with ease.
For the past 30 years, Pinpoint has been known for its remarkable service to its great client base. Talking to the new owner Sione and learning how he wanted to modernise the brand, the most important thing he wanted to convey was Pinpoint's accuracy when it comes to solving their clients' problems whilst keeping to the brand's vast history.
A bit more about the history, where it all began… Barbara McGrath (The original owner of Pinpoint) started out in the ‘80s, returning to work after the birth of her first child. Going door to door selling [branded] Bic pens to businesses in East Tamaki in their company colours. Within three years she was one of the biggest sellers of Bic pens in New Zealand and it grew from there.
Knowing the history of Pinpoint and paying homage to Barbara, we created Pinpoint's new custom wordmark. We created something really special by showing in this Custom Wordmark a covert perspective on Pinpoint's attention to detail and accurate goal setting for their clients.
We did this by picking an attention-grabbing red and showing a segmented target within the 'O'.
The target is in parts related to 'The Pinpoint Process' :
Connect.
Let’s get to know each other. The initial contact whether by email, skype or in-person allows us to dive into the who, why and what.
Collaborate.
Brainstorming product ideas and working together to make sure that what you want is delivered. Your brand matters to us.
Confirm.
Once we have decided on what you want we move into the confirmation stage. Getting final sign off with logo and colour schemes to begin production.
We are truly proud of this mark and we can't wait to work with Pinpoint again.
"From start to finish Nathan was exceptional, asking questions and really understanding our brief and vision for our brand. No hesitation in hiring Nathan again." - Sione Faumuina
Stop your brand from feeling empty and disorganised. Give your brand the clarity it requires to enable your customers to get what they deserve.
Let's find out together what you need!
