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Website / Brand Identity / Logo Design

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Who are they?

iAccelerate is a Virtual Accelerator for pioneers in FoodTech and SynBio.


What do they do?

iAccelerate helps startups in FoodTech and BioTech reach their full potential, helping them increase startup viability, communicate their deep technology, raise funds, and create a quality offering to investors.


Why did they work with us,
and why do they do what they do?

iAccelerate came to Marshall Studio needing a Brand Identity and a website to match their vision. Most accelerators do very little to increase startup viability. Biotech and FoodTech are accelerating in biotech without an onsite lab. iAccelerate wants to make a difference and help startups get on the right track. The blockage question right now for startups is: how can tech reach the market? reach investors? for startups who are doing something completely new in biotech, startups often come from deep knowledge but they need detailed help in the path to commercialisation. This is where iAccelerate comes in to save the day! When we met with Ron to discuss his project he had no branding for the iAccelerate brand. He needed a brand that communicated his message clearly and beautifully.

Helping the companies venture into unknown territory...

With the initial meetings with Ron, he mentioned that it was important to communicate that doing business with iAccelerate was helping these Biotech and FoodTech startups venture into the unknown. Ron mentioned that he wanted the brand itself to ressemble an exciting adventure, being a SpaceX fan himself, he loves rockets and brought up the idea of compasses for possible ideas. Also being in the Biotech and Food space he wanted the mark to also ressemble nature in some way. So we attemped to venture down those avenues. In the end we came up with a vibrant, compass inspired mark which also has biotech elements shown as leaves at the compass cardinal points.

Launching in 3...2...1 and liftoff!!

Once the we finished the branding, we started the design of the website right away. We wanted the website to be functional, visually appealing and informative, so that we could draw in his ideal target audience. Here at Marshall Studio we use Webflow. This the perfect solution that gives you complete design freedom, with clean semantic code. The iAccelerate website's main purpose mainly is to attract the eyes of investors and startups, so it was important to communicate the correct message, along with sharing Ron's mission in best light possible. We never got to incorpoate any rocket visual cues into the final version of the logo, but we did manage to add it on the site as imagery; we did this within the hero and on a lower segment of the homepage.

We also wanted this website to not be static, so there are plenty of interactions on the homepage showing movement to help the website visitors stay engaged with the content. We wanted a clean and clear user journey making sure that iAccelerate gets as many sign ups as possible!

We are very proud of the final result!

Website URL

What our client had to say.

Nathan is great - he did a great job on my website - got done on time despite my time issues and handles fixes smoothly and quickly. Everything looks good... on time! - Ron Shigeta (PhD) & (Co-Founder at IndieBio)

We help your brand be human like you.

Stop your brand from feeling empty and disorganised. Give your brand the clarity it requires to enable your customers to get what they deserve.
Let's find out together what you need!

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