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Flick Change

Brand Identity + Illustrations

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Who

Who are they?

Flick Change is a Digital Marketing Agency that accelerates positive social and environmental impact services to only high influence positive changemakers.

What

What do they do?

Flick Change offer an in-house understanding of your product and shared passion for your success, at agency level quality. Their aim is to provide Digital Marketing Solutions backed by data.

Why

Why did they work with us,
and why do they do what they do?

Flick Change came to Marshall Studio with a clear vision and a strong message. The only thing left was the need for powerful visuals. Flick Change believes in fostering positive long-lasting change in human behavior for the greater good, and they do it by applying their talents to help brands create positive change in this world. Like many other startups, they needed professional guidance on how to communicate their mission visually. This is how we knew we could help them.

Understanding the essense of their mission.


The brief was to design the brand from Flick Change's brand values. They needed a simple logo design that made them stand out in the marketplace, along with a simple style guide to help them establish their new brand.
To start the project, we had to make sure that we had a ground up understanding of the Flick Change business and what they wanted to achieve. We did this by looking at their brand values and having a clear understanding of them.

Brand Values:

Insights to create results (the logic)
Basing strategies on facts by building our foundations on data, real-life information, specialist tools and technology to allow clients to make better decisions.

Tasks to promote ethics (the bridge)
Accelerating positive social and environmental impact by only using our talents to help companies and people that are positive high influence changemakers.

Creative to inspire change (the creative)
The purpose of our creative is to wash the dust off daily life by making a positive impact in other people’s lives, in turn, creating change in our society for the greater good.

With these brand values we were able to gather visual cues that ressembled their business. This helped us with the creation of the Logo Design and the Illustration style.

Giving the brand more visual consistency.

Once we had created a basic brand idenitity for Flick Change, we were then lasked to help expand the brand visually. We did this by creating a illustration style that could be used across the brand and used for impactful story telling; using the colour palette and refering the brand visually we were able to make a quirky, yet modern illustration style to tell stories to fellow changemakers.

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What our client had to say.

Nathan took the time to understand the brief and make sure I was comfortable with everything and was very flexible given our time difference. Throughout the project, communication was outstanding, I always knew what was happening, and the quality of work was just as amazing. I would recommend Nathan highly because he delivered a high-quality logo and visual guidelines. - Miles Jokic - Owner

We help your brand be human like you.

Stop your brand from feeling empty and disorganised. Give your brand the clarity it requires to enable your customers to get what they deserve.
Let's find out together what you need!

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