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4ife

Brand Identity / Logo Design / Packaging

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Who

Who are they?

4ife is a leading Electronic and Security Distribution Company constructed to enhance entertainment for life.

What

What do they do?

4ife offers high-quality technology products while representing exceptional value for money. 4ife's product sets include set-top boxes, home entertainment, cable, tools, and consumables.

Why

Why did they work with us,
and why do they do what they do?

4ife came to Marshall Studio seeking out a refresh in their appearance. As the digital age is forever expanding and it's easy to fall behind, 4ife strives to keep you, the consumer, updated at all times.

A needed refresh.

Since 4ife's launch in 2012 up until April 2021 ,they have had  same logo and branding. The old 4ife logo was outdated and did not really communicate very well what they provided to the technology market. Martin from 4ife came to us to change that. 4ife needed to fit into the market once again and have a strong brand identity to show it's dominance in the marketplace.

Martin came to us with several ideas on where he could see 4ife's future. After several meetings and discussions, we started to forumulate the key messages that he wanted to express through the logo and the branding. Some of the messages that came up were to communicate - High Quality, Trust and Value.

Building trust In a forever expanding digital age.

With technology changing at an exponential rate, it is hard for customers to trust just any company in the technology market. There are a lot of bad products on the market, and plenty of businesses being inconsistent with what quality they offer to customers. When rebranding 4ife it was very important that we made them stand out amongst the other companies with a strong and vibrant logo that was easy to remember; they wish to carry that look and feel across their packaging, so that when customers experienced their service they would know exactly who they are dealing with.


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What our client had to say.

"Nathan was a pleasure to work with. His communication was excellent and met all the deadlines he set. We are very pleased with the finished work and would recommend Nathan!" - Martin Griffin - (CEO)

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